Services

Market Discovery

 

Weak revenue is rarely just the result of poor sales strategy. There is often a dissonance between the product you have today and the customers you’re targeting.

In our market discovery service we test your current assumptions by selling to leads in your current market and outside it. We leverage these interactions to uncover weaknesses in your sales strategy, gaps in your offering and missed opportunities with other markets.

We then develop lean sales campaigns with alternate positioning strategies and sales messaging complimented by modified versions of your offering.

No rebranding or new websites required. Just a few simple landing pages and modified sales decks.

At the end of this process we will uncover your ideal customer segments and their related positioning strategies, sales funnels and modified product offerings.

We’ll also close some exciting deals along the way.

Market Development

 

After we’ve established your ideal market and its supporting sales funnel, it’s time to determine how it scales.

In this phase we’ll leverage early learnings to test and validate scalable ways to generate demand and create a systematic closing process.

In the demand generation phase we’ll test various forms of content and sales development strategies as well custom approaches like referral programs and events.

As lead flow increases we’ll test various approaches to deal closing, document the process, create pitch decks and make it simple to repeat.

By the end of this phase you should be able to fire us and hire your own team.